Reading this article, I noticed the Google Ads box at the bottom of the page and while three of them seemed pretty well chosen for the article (a computer security company advertising anti-DDoS services et al; a fibre optic communications service provider; a telecoms business analysis firm) the fourth seemed really quite odd: a religious site “examining” Jesus “claims to be God”. Either Google barged on its parsing of the article, or that group is paying for completely random allocations of their web presence.